BCVCA

BCVCA contracted Applecross Design to create a visually compelling poster and supporting webpage to promote “The Triumph of Democracy Literary Contest.”

Aimed at British Columbia students in grades 7 through 12, the contest objective was to inspire youth to contemplate a world without War, and the importance and significance of democracy, freedom and Remembrance.

Project Requirements

Project Overview:

Russia’s illegal invasion of, and continued War with Ukraine, the largest European conflict since World War II, presented an opportunity to listen to the views of young people about War and peaceful co-existence throughout the world. A literary contest was devised, aimed at students across British Columbia, with an objective to inspire youth to contemplate their world without War and the significance of democracy, freedom and Remembrance. Posters and supporting online documentation were commissioned to promote the contest.

Design Considerations:

• Integrate specific imagery, logos and text
• Ensure ease of distribution and printing across schools in British Columbia
• Ensure legibility from a distance
• Utilize compelling visual storytelling
• Optimize layouts to balance imagery and text effectively

Scope of Work:

Design and provide print-ready files for:

1. Contest Posters (3 sizes)

• Incorporate the BCVCA logo
• Include images of the National War Memorial and the Weeping Mother at the Vimy Memorial
• Incorporate the phrase “We Will Remember Their Sacrifices”
• Integrate the contest details with QR Code links to full information online
• Dimensions: 1 x 8.5″ x 11″, 1 x 8.5″ x 14″ and 1 x 11″ x 17″

2. Design of Application Form, 2 x Contest Guidelines, and Judging Criteria (4 PDF documents)

3. Supporting Web Page The Triumph of Democracy Literary Contest

• Full contest background and details
• Contest posters in downloadable format
• Downloadable guidelines, judging criteria and e-fillable application form

Design Approach

1. Engagement – Arrange visual elements to direct the viewer’s eye to textual content, while maximizing emotional impact.
2. Hierarchy & Readability – Consider the placement, size, and arrangement of elements to maximize visibility and clarity.
3. Visual Consistency – A “common thread” that ties all the posters and web page together, ensuring a unified look across different media.
4. Adaptability & Functionality – Adapt previously Applecross designed forms for application and guidelines documents

Overall, the approach balances aesthetics with functionality, ensuring that the designs are not only visually compelling but also serve their intended purpose effectively.

Client Reaction

Summarized from a variety of communications: “Andrew’s artistry and attention to detail are truly outstanding. His work on our posters and website exceeded expectations, with stunning designs that beautifully conveyed our message. The Board Members were highly impressed, and we are incredibly proud to showcase his work. His professionalism, creativity, and ability to refine details with precision made the entire process seamless. We highly recommend Andrew for his exceptional design expertise!”

Sharel Fraser, Director & Treasurer – British Columbia Veterans Commemorative Association