Brand Identity

Apteryx Construction Group

Apteryx Construction Group, a company specializing in residential and commercial construction, as well as waterway dredging, sought a professional and visually compelling design for brand identity materials.

Details

Completion Date: October 2024
Development Time: 26 Hours including Client’s Alterations

Project Requirements

Client is partial to networked globes and architectural imagery with an industial font
Design needs to project a commanding presence and strong foundation

Design Approach

The design and preceding concepts built on the theme of construction and architectural tools and structures. After exploring a variety of ideas, a shape reminiscent of both a geodesic dome and a connected network reflect the layered process and multifaceted service the company provides. After a few iterations a balanced logo and stationery design was achieved.